Content Piracy is no longer a localised issue but a global economic threat – Global Experts discuss measures to curb piracy, at WAVES 2025 Stakeholders Call for Centralized Anti-Piracy Task Force and Advanced Technology
Posted On: 03 MAY 2025 10:40PM by PIB Mumbai
Mumbai, 3 May 2025
At the ongoing WAVES 2025 conclave, a critical session titled “International Rights Holders’ Perspectives on Content Protection Strategies and Synergies” brought together global stakeholders to address the escalating threat of digital piracy and explore collaborative approaches to content protection.
Mr. Rajkumar Akella, noted filmmaker and anti-piracy advocate from the Telugu film industry, opened the discussion by emphasizing the vulnerability of regional cinema to piracy due to its expanding popularity. He highlighted the proactive efforts by the Telugu film industry, including the establishment of a dedicated Anti-Piracy Cell and Digital Piracy Team.
Ms. Dawn Barriteau and Ms. Jihi Lee, international rights experts, underscored that piracy has evolved into a sophisticated, cross-border cybercrime. They noted the alarming shift from physical piracy to digital forms—facilitated by torrent sites, direct downloads, and social media platforms like Telegram. Ms. Lee added that in today’s ecosystem, piracy is no longer a localised issue but a global economic threat.
Highlighting emerging digital trends, speakers pointed out that while Korean content (K-dramas and K-pop) is widely consumed in India, their monetization models are driven by legitimate viewer engagement and brand collaborations, not piracy metrics. Conversely, Indian cinema is enjoying growing popularity in countries like Japan, opening both opportunities and risks on the international piracy front.
The session also examined how piracy funds broader criminal activities, including financial fraud and cybercrime. The discussion focused on addressing piracy through a comprehensive, global strategy. Key recommendations included the formation of a centralized anti-piracy task force with international representation to coordinate efforts across borders. There was also a call for increased investment in advanced digital monitoring and enforcement technologies to more effectively detect and prevent piracy. The speakers unanimously agreed that piracy is not just an economic loss but also poses a long-term threat to innovation, investment, and global cultural exchange.
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OTT’s Next Leap: AI, Interactivity, and Personalization Shape the Future of Streaming WAVES 2025 panel discusses how technology is redefining content journeys across India’s digital entertainment space
Posted On: 03 MAY 2025 10:30PM by PIB Mumbai
Mumbai, 3 May 2025
In a conversation charged with vision and verve, the panel discussion “OTT Revolution: How AI, Personalization & Interactive Content Are Changing the Streaming Landscape” at WAVES 2025 brought together some of the most influential minds in the streaming industry. Moderated by Rohit Jain, President of Lionsgate Play Asia, the discussion explored how India’s deep storytelling legacy is undergoing a powerful transformation, as artificial intelligence and interactivity reshape how stories are told, delivered, and experienced.
Opening the session, Rohit Jain paid homage to India’s storytelling heritage and spoke of the fascinating shift underway and how technology is transforming not just what we watch but how we connect through stories.
Gaurav Gandhi, Vice-President for Asia-Pacific & MENA spoke of personalization as a layered process. “We begin by understanding what viewers want—their moods, their taste patterns. And in a multilingual country like ours, it’s also about enabling linguistic exploration,” he said.
Monika Shergill described today’s content landscape as a first in human history—a convergence of creativity and machine learning. “You may come for crime thrillers, but you also see what’s trending. The goal is to serve the viewer while building a shared cultural pulse,” she said.
For Bharath Ram, viewer behavior leaves a trail. “Most people, like Sherlock Holmes’ suspects, leave clues when they visit a platform. We follow those clues to recommend content -regional, niche, popular, everything that keeps them engaged,” he noted.
The discussion then turned to storytelling itself. Gaurav Banerjee, MD & CEO, Sony Pictures Networks India, invoked the enduring strength of a good story. “When something resonates with the moment, audiences will find it. The belief in blockbusters is about identifying stories and storytellers that meet the cultural moment head-on,” he noted, referencing homegrown cinematic successes that defied larger industry downturns.
Reflecting on the dramatic evolution from linear formats to creator-led ecosystems, Neeraj Roy highlighted the aggregation brought by digital platforms. “From music videos to massive creator universes, platforms like YouTube transformed everything. Now, with generative technologies, we stand at the edge of something even bigger,” he said.
The conversation then turned to interactivity. Gaurav Gandhi explained that Prime Video uses interactive features that enhance, rather than disrupt, the story. “You give just enough, never too much, to feed the fan journey,” he shared.
Monika Shergill elaborated on how Netflix has embraced interactivity, especially through its foray into gaming. “Immersion is the new engagement. And personalization helps every great story travel further,” she said.
Rohit Jain also raised the question of how great stories are discovered. Gaurav Banerjee responded that storytellers often find their voice organically. “The world is shifting. Take Bhuvan Bam, he found his moment, his voice. We just need to recognize those moments and play to them,” he said.
Monika Shergill closed by pointing to the untapped potential of India’s creative landscape. “We haven’t explored India enough. The human capital here is extraordinary. Purpose-driven AI, paired with rich storytelling, can create value that lasts,” she said.
The panel closed on a note of optimism, about technology, but more importantly about imagination, immersion, and India’s boundless creative spirit.
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APEDA mulls Export Growth Strategy for Agri and Processed Foods, calls stakeholders for a Chintan Shivir Govt committed to reducing logistical barriers and enhancing market access for Indian agri and processed food products: Shri Sunil Barthwal, Secretary Department of Commerce
Posted On: 04 MAY 2025 1:20PM by PIB Delhi
Government is committed to reducing logistical barriers and enhancing market access for Indian agri and processed food products. This was stated by Shri Sunil Barthwal, Secretary Department of Commerce, in his address at a high-level Chintan Shivir organized by Agricultural & Processed Food Products Authority(APEDA) in New Delhi.
Shri Barthwal pointed out that “Academia and Research institutions must be a part of multisectoral consultations so that Research and Development can be a major focus for innovation and sustainability in agri exports.” He emphasised that, agricultural production and productivity both are the need of the hour. He reaffirmed the Ministry’s commitment to further deliberate on the ideas and strategies discussed during the sessions.
The consultative dialogue brought together senior officials from the Union Government, Central Ministries, representatives from State Governments, policy experts, industry leaders from Agri trade and Processed Foods sector to deliberate on strategies for enhancing the export of Agricultural And Processed Food Products from India.
The inaugural session of the Chintan Shivir was co- chaired by Shri Sunil Barthwal, Secretary of Department of Commerce, and Shri Subrata Gupta, Secretary of Ministry of Food Processing Industries (MoFPI). The session was also graced by the Special Secretary, Department of Commerce Shri Rajesh Agrawal, Additional Secretary, Department of Animal Husbandry & Dairying, Smt. Varsha Joshi, and other senior officers of the Union and State governments, policymakers and industry leaders.
In his opening remarks, Secretary of Ministry of Food Processing Industries (MoFPI), Shri Subrata Gupta highlighted the importance of infrastructure development and value addition to ensure sustainable export growth. He emphasised that there is a need to develop infrastructure, Sanitary and Phytosanitary standards at par with international norms, tariff plans and more synergy between Union Government, State Government, various departments and Industry stakeholders. He identified key potential products and sectors for processed foods exports like Alcoholic Beverages, Nutraceuticals and Value-Added Products.
The Special Secretary, Ministry of Commerce & Industry, Shri Rajesh Agrawal, emphasized the critical role of synergistic efforts among Union government, State Government, industry stakeholders and farming communities in realizing India’s agri-export potential. He emphasised on the need to have a more synergetic approach amongst various stakeholders to take new agriculture, processed food and Value Added Products to new geographies.
This Chintan Shivir is a first, one of its kind collaborative dialogue facilitated by the Ministry of Commerce and Industry and APEDA with over 70 stakeholders from the Union Government, State Governments, Industry Leaders and Line Ministries at Vanijya Bhawan. 14 States from across the country namely Andhra Pradesh, Bihar, Chhattisgarh, Gujarat, Haryana, Punjab, Maharashtra, Madhya Pradesh, Rajasthan, Telangana, Tamil Nadu, Uttarakhand, Uttar Pradesh and West Bengal participated in the inaugural session. Industry Leaders of Agri and Processed Food sectors were represented by LT Foods, KRBL, Amul, Organic India, ITC, Meatzza, Suguna Foods, Kaybee, TPCI, Organic India, Allanasons, Fair exports, HMA exports, amongst others participated in the dialogue.
The Shivir was divided into five parallel technical breakout sessions focusing on specific Agri-Trade Commodities and Processed Food sector, as under:
Basmati and Non-Basmati Rice: engaged states such as Punjab, Haryana and Telangana as well as industry giants like LT Foods and KRBL. The discussion addressed export barriers, financial and policy support and branding strategies for Indian rice.
Animal Products: brought together key exporters and state representatives to identify value chain improvements and international compliance strategies.
Horticulture with participation from states like Maharashtra, Tamil Nadu and Andhra Pradesh as well as companies such as Kaybee, explored ways to enhance quality, improve logistics, and strengthen industry-academia linkages.
Processed Foods: involved stakeholders like Britannia and Haldiram’s focusing on value addition, regulatory streamlining and branding of Indian products globally.
Organic Products: discussed opportunities in expanding India’s footprint in global organic markets with contributions from Organic India, AMUL, ITC, and regulatory bodies like FSSAI.
India Set to Lead Global Land Reform Talks during 5th to 8th May, 2025 at World Bank Headquarters in Washington, DC SVAMITVA and Gram Manchitra to be showcased at the World Bank Land Conference themed ‘Securing Land Tenure and Access for Climate Action’
Posted On: 04 MAY 2025 12:35PM by PIB Delhi
A high level Indian delegation is set to present its transformative SVAMITVA Scheme and Gram Manchitra platform at the World Bank Land Conference 2025, taking place from 5th to 8th May at the World Bank Headquarters, Washington, D.C. in the United States of America. Led by Shri Vivek Bharadwaj, Secretary, Ministry of Panchayati Raj (MoPR), and comprising of Joint Secretary, MoPR Shri Alok Prem Nagar, Additional Surveyor General, Survey of India Shri Shailesh Kumar Sinha, along with senior officials from Maharashtra and Uttar Pradesh, the delegation will present its flagship SVAMITVA (Survey of Villages and Mapping with Improvised Technology in Village Areas) Scheme at two key sessions during the upcoming international forum on land governance.
This year’s World Bank Land Conference, themed “Securing Land Tenure and Access for Climate Action: Moving from Awareness to Action”, will bring together global leaders, policymakers, experts and development partners to explore strategies for securing land tenure, modernizing land administration for sustainable development and climate-responsive governance. Under India’s flagship SVAMITVA Scheme that provides legal ownership of rural properties using drones and geospatial technology, property cards to over 24.4 million households across 1.6 lakh villages have been issued, mapping over 100 million property parcels and unlocking an estimated $1.162 trillion (Approx. 100 crores) in land value. India will play a key role at the World Bank Land Conference 2025, wherein SVAMITVA Scheme will be spotlighted as a transformative model of rural empowerment through drone mapping, high-accuracy geospatial data, and platforms like Gram Manchitra for climate-aligned planning. With applications in tax administration, infrastructure, and disaster preparedness, SVAMITVA exemplifies inclusive, tech-driven governance. India’s leadership in digital land reforms and its commitment to South-South collaboration will be central to the global dialogue on scalable and people-centric land solutions. The conference agenda includes high-level plenary sessions, regional workshops, thematic exchanges, and an innovation expo, all focused on accelerating secure land access, modernizing land administration systems, and driving climate-responsive governance. Sessions will highlight best practices, operational strategies, and cutting-edge research to scale up reforms in land tenure, promote the use of geospatial technologies, and build resilience in the face of climate challenges.
Secretary, Ministry of Panchayati Raj Shri Vivek Bharadwaj, will represent India as a Country Champion in the Plenary Session on “Good Practices and Challenges in Land Tenure and Governance Reform” wherein SVAMITVA Scheme’s impact on rural property rights, women’s empowerment, and dispute resolution, contributing to global discussions on SDG Target 1.4.2 (Proportion of total adult population with secure tenure rights to land, (a) with legally recognized documentation, and (b) who perceive their rights to land as secure, by sex and type of tenure) will be discussed. Shri Alok Prem Nagar, Joint Secretary, Ministry of Panchayati Raj, will lead a Technical Session on “Establishing the Land Foundation for Climate Action and Disaster Risk Management” wherein India’s Gram Manchitra platform, which utilizes SVAMITVA’s high-resolution spatial data to support village-level planning, solar energy site selection, disaster mitigation and rural development will be showcased.
India’s participation in the 2025 World Bank Land Conference marks a significant milestone in global rural land governance. Earlier, in March 2025, India hosted a six-day International Workshop on Land Governance with delegates from 22 countries, where SVAMITVA drew strong interest for its digital mapping and geospatial approach, with several nations expressing intent to collaborate.
For more information, click below for speech excerpts of Hon’ble Prime Minister Shri Narendra Modi on SVAMITVA Scheme:
ECI to soon launch a single-point App for stakeholders; to subsume over existing 40 IT Apps with enhanced UI/UX New ECINET to facilitate electoral services for citizens; seamless and convenient data handling for electoral officials
Posted On: 04 MAY 2025 11:30AM by PIB Delhi
In a major initiative, the Election Commission of India is developing a new user-friendly digital interface for the electors and its other stakeholders such as the election officials, political parties and the civil society. The new one-stop platform, ECINET, will integrate and reorient over 40 of ECI’s existing mobile and web applications.
ECINET will have an aesthetic User Interface (UI) and a simplified User Experience (UX) by providing a singular platform for all electoral-related activities. This move is also designed to alleviate the burden of the users for downloading and navigating multiple Apps and remembering different logins.
The platform was envisaged by the Chief Election Commissioner (CEC) of India Shri Gyanesh Kumar during the Conference of Chief Electoral Officers (CEOs) held in March 2025, in the presence of Election Commissioners Dr. Sukhbir Singh Sandhu and Dr. Vivek Joshi.
ECINET will also enable users to access relevant electoral data on their desktops or smartphones. To ensure that data is as accurate as possible, the data on ECINET will be entered solely by the authorized ECI official. Entry by the concerned official would ensure that the data made available to the stakeholders is as accurate as possible. However, in case of any conflict, the primary data as duly filled in statutory forms will prevail.
ECINET will subsume existing Apps like the Voter Helpline App, Voter Turnout App, cVIGIL, Suvidha 2.0, ESMS, Saksham and KYC App which together have clocked over 5.5 crore downloads (complete list of Apps enclosed). ECINET is expected to benefit nearly 100 crore electors and the entire electoral machinery comprising over 10.5 lakh Booth Level Officers (BLOs), around 15 Lakh Booth Level Agents (BLAs) appointed by Political Parties, nearly 45 Lakh Polling Officials, 15,597 Assistant Electoral Registration Officers (AEROs), 4,123 EROs and 767 District Election Officers (DEOs) across the country.
ECINET has already reached an advanced stage of development and rigorous trials are being conducted to ensure smooth functionality, ease of use, and robust cybersecurity measures. It is being developed after an elaborate consultative exercise involving 36 CEOs of all the States/UTs, 767 DEOs and 4,123 EROs of their States/UTs and after reviewing 76 publications comprising 9,000 pages of the electoral framework, instructions and handbooks issued by ECI from time to time.
The data provided through ECINET will be strictly aligned within the legal framework established by the Representation of People Act 1950, 1951, Registration of Electoral Rules, 1960 Conduct of Election Rules, 1961 and instructions issued by ECI from time to time.
Source: Hong Kong Government special administrative region
Hong Kong Customs seizes suspected etomidate worth about $14 million (with photo) Customs officers intercepted a 46-year-old man who was holding a suitcase in Tsuen Wan yesterday afternoon. After examination, about 15 kg of suspected etomidate was found concealed inside a batch of food packages inside the suitcase. The man was then arrested.
Customs officers later escorted the man to his residence in Ngau Tau Kok for a search, and further seized about 1 gram of suspected etomidate and 2 sets of suspected drug inhaling apparatus inside the premises.
The arrested man has been charged with one count of trafficking in a dangerous drug, one count of possession of a dangerous drug and one count of possession of apparatus fit and intended for the inhalation of a dangerous drug. He will appear at the West Kowloon Magistrates’ Courts on May 6.
Under the Dangerous Drugs Ordinance, trafficking in a dangerous drug is a serious offence. The maximum penalty upon conviction is a fine of $5 million and life imprisonment.
Customs will continue to step up enforcement against drug trafficking activities through intelligence analysis. The department also reminds members of the public to stay alert and not participate in drug trafficking activities for monetary return.
Members of the public may report any suspected drug trafficking activities to Customs’ 24-hour hotline 182 8080 or its dedicated crime-reporting email account (crimereport@customs.gov.hkIssued at HKT 12:48
Prime Minister Shri Narendra Modi extended his congratulations to Mr. Lawrence Wong on his victory in the elections. He emphasized the strong and multifaceted partnership, underpinned by close people-to-people ties between India and Singapore.
In a post on X, he wrote:
“Heartiest congratulations @LawrenceWongST on your resounding victory in the general elections. India and Singapore share a strong and multifaceted partnership, underpinned by close people-to-people ties. I look forward to continue working closely with you to further advance our Comprehensive Strategic Partnership.”
Heartiest congratulations @LawrenceWongST on your resounding victory in the general elections. India and Singapore share a strong and multifaceted partnership, underpinned by close people-to-people ties. I look forward to continue working closely with you to further advance our…
Pune Railway Station to Undergo Major Transformation; World-class facilities including four new platforms are planned Inauguration of Hadapsar-Jodhpur Express; major relief for Rajasthani citizens in Pune
Moves underway for Pune-Nagpur Vande Bharat, new Pune-Nashik routes – Union Railway Minister Ashwini Vaishnaw
Posted On: 03 MAY 2025 9:16PM by PIB Mumbai
Pune, 3 May 2025
Union Railway Minister Ashwini Vaishnaw today said, that considering the historic and industrial significance of Pune city, the government has decided to completely transform Pune railway station. He added that under this major initiative world class facilities will be provided on the railway station including four new platforms.
He was speaking after inaugurating two new express trains – Hadapsar–Jodhpur Express and MGR Chennai Central–Bhagat Ki Kothi Express – by flagging them off from Hadapsar near Pune in Maharashtra. Minister of State for Cooperation and Civil Aviation Murlidhar Mohol, Minister for Higher and Technical Education and Parliamentary Affairs Chandrakant Patil, and Members of Parliament Shrirang Barne and Medha Kulkarni were present on the occasion. Union Ministers of State L. Murugan (from Chennai) and Gajendra Singh Shekhawat (from Jodhpur) joined the event virtually.
Vaishnaw said that development plan for six railway stations – Pune, Hadapsar, Khadki, Shivajinagar, Uruli Kanchan, and Alandi – is in the final stage. He also stated that discussions have been held with Chief Minister Devendra Fadnavis regarding the introduction of a Pune–Nagpur Vande Bharat train. He added that trial runs are underway on new alignments for the Pune–Nashik railway corridor, which holds strategic importance due to the presence of a world-class testing laboratory at Khodad. Additionally, work on the third and fourth railway lines on the Pune–Lonavala route will be completed shortly.
Minister of State for Cooperation and Civil Aviation, Murlidhar Mohol expressed confidence that the Hadapsar–Jodhpur Express will greatly benefit the Rajasthani community residing in Pune. Railway development projects worth ₹1 crore are underway in the state. Under the Amrit Bharat Scheme, development works are progressing at Pune, Hadapsar, Uruli, and Shivajinagar stations.
MP Medha Kulkarni demanded the launch of a new train between Pune and Nashik, especially in view of the upcoming Kumbh Mela.
Schedule for Hadapsar–Jodhpur Express:
The train will run regularly from May 5, 2025.
Departure from Hadapsar: 7:15 PM | Arrival at Jodhpur: 3:00 PM the next day
Departure from Jodhpur: 10:00 PM | Arrival at Hadapsar: 5:00 PM the next day
PM Narendra Modi Virtually Inaugurates Khelo India Youth Games at Patna’s Patliputra Sports Complex By hosting Khelo India Youth Games, Bihar has taken PM Modi’s sports vision a step ahead: Dr Mansukh Mandaviya
Dr Mandaviya says Khelo India will be a year-round activity with additional Games being added to the sports calendar
Union sports minister highlights the necessity for talent spotting and grooming to produce champions for the 2036 Olympics
Posted On: 04 MAY 2025 8:50PM by PIB Delhi
Hon’ble Prime Minister of India Shri Narendra Modi virtually inaugurated the seventh edition of the Khelo India Youth Games in Bihar today. The Games, featuring 27 medal disciplines and one demonstration sport, will end on May 15.
Present alongside PM Modi was Hon’ble Chief Minister of Bihar Shri Nitish Kumar, Hon’ble Union sports and youth affairs minister, Dr Mansukh Mandaviya, Hon’ble Union Minister of State Srimati Rakhsha Khadse and several dignitaries from the Bihar government and the Bihar State Sports Authority.
This is the first major multi-discipline sporting event hosted by Bihar. The 27 medal sports are spread over five cities – Patna, Rajgir, Bhagalpur, Gaya and Begusarai – and New Delhi. For the first time in the KIYG program, sepaktakraw has been included as a medal sport and esports will be a demonstration event. More than 10,000 participants, including over 6,000 athletes, will take part in KIYG 2025.
It may be pertinent to mention that in March this year the Indian men’s regu (three-player) team secured its first-ever gold medal at the International Sepaktakraw Federation (ISTAF) World Cup in Patna.
The victory sparked nationwide celebrations, with the Hon’ble Prime Minister extending his congratulations. This triumph at the Pataliputra Sports Complex marked India’s best-ever performance at the ISTAF World Cup, where 21 countries from four continents competed across seven events.
“This is a very important time for Bihar. History tells us how Nalanda and Vikramshila were eminent knowledge centres. Now the same land will give us new sports development centres. It’s a matter of great pride for Bihar,” said Dr Mandaviya.
“These Games are an opportunity to change Bihar’s image as a state capable of hosting big events. A Viksit Bihar is part of Viksit Bharat and now every sports talent in Bihar will get a stage and an opportunity to showcase their skills,” said Dr Mandaviya, adding that proper talent development was key to doing well in the 2026 Summer Olympics that India aspire to host.
Bihar has been an integral part of Khelo India’s robust programme. Out of the 1048 Khelo India Centres across the country, 38 Khelo India Centres have been established in Bihar across all districts. Led by past champion athletes, the centres have strengthened grassroots engagement.
These Khelo India centres offer a range of disciplines such as table tennis, athletics, wrestling, football, hockey, weightlifting, archery, boxing, kabaddi and wushu. A total of 939 athletes (473 Males; 466 Female) are currently training in these centres. Additionally, 34 Khelo India State Centres of Excellence have been established across the country in collaboration with the state government.
An indication of Bihar’s gradual improvement in sports was seen at the National Games in Uttarakhand. Bihar won 12 medals, including a gold, to record their best ever performance at the National Games.
“The good times in Bihar sports have started and PM Modi believes that this is the time and it is the right time. And all this has been possible due to structured training, athlete-centric approach and local support system. We just have to be patient and let talent shine in due course,” said Dr Mandaviya.
Dr Mandaviya added that the Sundays on Cycle program was gaining momentum across the country as he reiterated that “awareness for fitness was mandatory to keep lifestyle issues like obesity at bay.” The sports minister also said that the Khelo India calendar will see new events that will be more inclusive in nature.
Dr Mandaviya said in future there will be a Khelo India School Games, a Beach Games in Diu, Khelo India indigenous Games in south India and a Tribal Games in Chattisgarh, among others. “Like this we will keep organizing events under the Khelo India umbrella,” said the minister.
For More on Khelo India Youth Games, click: https://youth.kheloindia.gov.in/
For Medal Tally of KIYG 2025, click: https://youth.kheloindia.gov.in/medal-tally
ABOUT KHELO INDIA YOUTH GAMES
Khelo India Youth Games are part of the Khelo India program that was launched on October 14, 2017. Khelo India aims to achieve the twin objective of mass participation and promotion of excellence in sports. The program has contributed immensely to India’s sporting success with several Khelo India athletes representing the nation at global events, including the Olympics and the Asian Games. Bihar is hosting the seventh edition of the Khelo India Youth Games from May 4-15 in five different cities of the state and Delhi. KIYG 2025 will feature 27 sports and for the first time, esports has been included as a demonstration sport.
WAVES 2025: A People’s Movement that Empowers Every Creator to be a Star WAVES Bazaar a resounding success; records business transactions worth more than Rs. 1328 crores with 3000+ B2B Meetings in 3 days; Govt of Maharashtra signs MoUs worth Rs 8000 crores in M&E Sector
Member Nations adopt WAVES Declaration at Global Media Dialogue
Investment worth Rs 50 crores in pipeline as part of WAVEX Startup Accelerator
Indian Institute of Creative Technology (IICT) poised to be a milestone in capacity building for Creative Economy
Create in India Challenge promises to foster Creative Economy in India
Knowledge Reports unveiled at WAVES project India’s giant leaps in Creative Economy
Posted On: 04 MAY 2025 7:48PM by PIB Mumbai
Mumbai, 4 May 2025
The premier edition of World Audio Visual and Entertainment Summit (WAVES 2025) concluded on a high note today in Mumbai, registering an overwhelming response from exhibitors, industry leaders, startups, policymakers, academia, and the general public. The summit emerged as a key convergence point for the media and entertainment ecosystem, drawing participation from every segment of the industry — from celebrated artists and influential content creators to tech innovators and corporate leaders. With a vibrant mix of exhibitions, panel discussions, and B2B collaborations, the event witnessed a remarkable turnout and reaffirmed India’s position as a rising global Powerhouse of media and entertainment.
The celebration of creativity, technology, and storytelling began with the inauguration of its maiden edition by Prime Minister Shri Narendra Modi in a star-studded event held in Jio World Convention Centre. In his inaugural address, Prime Minister Modi remarked that WAVES is not just an acronym, it is a wave of culture, creativity and universal connectivity. The Prime Minister said that India is emerging as a global hub for film production, digital content, gaming, fashion, music and live concerts. He called upon the creators of the world to dream big and tell their stories; to the investors to invest not just in platforms, but in people; and to the Indian youth – to tell their one billion untold stories to the world. Declaring WAVES as the dawn of India’s Orange Economy, he urged the youth to lead this creative surge and make India a global creative hub.
High-impact Knowledge Sessions
Taking forward the vision of the Prime Minister, WAVES 2025, over the last four days, acted as a platform for high-level exchange of ideas, skills, and sectoral insights. The Conference Track of WAVES 2025 served as a vital forum for dialogue and collaboration, bringing together thought leaders, industry pioneers, policymakers, and professionals from across the globe. Through a carefully curated series of plenary sessions, breakout discussions, and master classes, the summit explored the latest innovations and emerging strategies shaping the future of the Media & Entertainment industry. The sessions enabled meaningful exchange of ideas, cutting across domains and specialisations.
The maiden edition of WAVES will be known for the high impact knowledge sessions and the discourse covering a broad spectrum of topics, including Broadcasting and Infotainment, AVGC-XR, Digital Media, and Films. With more than 140 sessions featuring more than 100 international speakers, spread across three main halls (each accommodating over 1,000 participants) and five additional halls with capacities ranging from 75 to 150, the Summit maintained overwhelming attendance levels — with many sessions recording full occupancy.
The plenary Sessions featured over 50 keynote addresses by eminent personalities such as Mukesh Ambani, Ted Sarandos, Kiran Mazumdar-Shaw, Neal Mohan, Shantanu Narayen, Mark Read, Adam Mosseri, and Nita Ambani. Their insights offered compelling perspectives on the evolving entertainment industry, advertising landscape, and digital transformation. Film icons including Chiranjeevi, Mohanlal, Hema Malini, Akshay Kumar, Nagarjuna, Shah Rukh Khan, Deepika Padukone, Allu Arjun, and Shekhar Kapur, many of whom were also members of the WAVES Advisory Board, engaged in thought-provoking conversations on the future of cinema and content creation in the age of virtual production and artificial intelligence.
The 40 masterclasses at WAVES 2025 were designed to offer practical learning and creative exploration. Participants gained direct exposure to industry techniques through sessions such as The Art of Acting by Aamir Khan, Craft of Direction by Farhan Akhtar, and Insights into Filmmaking by Michael Lehmann. Other sessions explored behind-the-scenes narratives like the making of Panchayat by Amazon Prime, designing AR lenses, creating AI avatars, and developing games using generative AI. These sessions provided professionals and aspiring creators with actionable knowledge and tools to stay ahead in a rapidly evolving creative economy.
WAVES also featured 55 breakout sessions, which provided a platform for in-depth discussions on specialised themes such as broadcasting, digital media, OTT, AI, Music, News, Live events, Animation, Gaming, Virtual production, Comics, and Filmmaking. These interactive sessions brought together senior professionals from leading companies including Meta, Google, Amazon, X, Snap, Spotify, DNEG, Netflix, and NVIDIA, along with representatives from industry bodies such as FICCI, CII, and IMI. Designed to encourage sector-specific insights and collaboration, the discussions addressed critical challenges and charted new directions for growth and innovation.
WAVES Bazaar garners Rs 1328 crores in Business Deals; Govt of Maharashtra signs MoUs worth Rs 8000 crores in M&E Sector
The inaugural edition of WAVES Bazaar, organized under the umbrella of WAVES, was a resounding success as it has established itself as a premier platform for international business collaboration in the creative industries. The marketplace recorded business deals or transactions worth Rs. 1328 crores across the film, music, radio, VFX, and animation sectors. Out of the total estimated outcome, Rs. 971 cr has been from B2B meetings alone. A key highlight of the Bazaar was the Buyer-Seller Market which witnessed over 3,000 B2B meetings. In a major achievement under international collaboration, Film India Screen Collective and Screen Canterbury NZ from New Zealand announced a collaborative proposal to launch the first-ever Indian Film Festival in New Zealand. Only Much Louder CEO Tushar Kumar and Alexander Zharov, CEO of Russian firm Gazprom Media CEO announcing early talks on a MoU to collaborate on cross-cultural festivals and co-produce comedy and music shows in Russia and India was another achievement. The announcement of the Prime Video & CJ ENM Multi-Year Collaboration was another highlight of the Bazaar as the strategic partnership was unveiled to distribute premium Korean content globally. The other milestones include the announcement of the film ‘Devi Chowdhurani,’ which became the India’s first official Indo-UK co-production, and the film ‘Violated’ which will be a co-production of Fusion Flicks from the UK and JVD Films.
The Maharashtra government has also added business value to the summit by signing MoUs worth ₹8,000 crore at the WAVES. While MoUs worth ₹1,500 crore were signed each with the University of York and the University of Western Australia, the state’s Industries Department signed MoUs worth ₹3,000 cr and ₹2,000 cr with Prime Focus and Godrej respectively.
Member Nations adopt ‘WAVES Declaration’ at the Global Media Dialogue 2025
The Global Media Dialogue 2025, held during the World Audio Visual and Entertainment Summit (WAVES 2025) in Mumbai, was a landmark event with participation from 77 nations, underscoring India’s pivotal role in the global media and entertainment arena. The dialogue highlighted the power of international collaborations in fostering creativity while respecting cultural sensitivities. The member nations collectively adopted the ‘WAVES Declaration’, emphasizing the urgency of bridging the digital divide and leveraging media to promote global peace and harmony. The discussions underscored the profound role of films in uniting diverse cultures and the growing significance of individual stories in the creator economy, amplified by technological advancements.
Dr. S. Jaishankar, Union External Affairs Minister, stressed the need for a synergy between technology and tradition, advocating for the empowerment of youth through skill development and innovation. Shri Ashwini Vaishnaw, Union Minister for Information & Broadcasting, highlighted the transformative impact of technology on content creation and the critical importance of fostering local content, co-production agreements, and joint funding initiatives. India’s “Create in India” challenges, which successfully identified over 700 global creators, were showcased, with plans to expand them to 25 languages in the next edition. This summit laid a robust foundation for future global cooperation in media and entertainment, emphasizing creative excellence and ethical content production.
WAVEX: An Accelerator for Aspiring Start-ups in M&E Sector
WAVES Start-Up Accelerator selected 30 M&E Start-Ups to pitch their unique ideas directly to a battery of heavy-weight investors like Lumikai, Jio, CABIL, WarmUp Ventures – among the 45 key angel investors on board. With over 1000 registrations, the initiative germinated investment discussions worth Rs. 50 crore that are in pipeline. Apart from this, over 100 Start-Ups exhibited their ideas and products to potential investors in the dedicated Start-Up pavilion. WAVEX as an initiative aims to create a palpable investment ecosystem for start-ups to thrive and grow by forming an angel investor network specifically focussed on the Media and Entertainment sector. Start-Ups from Tier 1 and Tier 2 shined at WAVEX and their founders took centre-stage. To facilitate such creators better, WAVEX will set up a network of incubators with dedicated mentors for handholding and investors for seed investment. WAVEX is unique as it facilitates ideas that do not have a tangible product yet, but have a solid potential.
Key Knowledge Reports Released at WAVES 2025
Dr. L. Murugan, Union Minister of State for Information & Broadcasting and Parliamentary Affairs, unveiled five pivotal reports at the WAVES Summit 2025 in Mumbai. These reports provide a comprehensive overview of India’s thriving media and entertainment ecosystem, covering key aspects like content production, policy frameworks, and live events.
Statistical Handbook on Media & Entertainment 2024-25:The Statistical Handbook, prepared by the Ministry of Information & Broadcasting, offers valuable data-driven insights into India’s media landscape. It highlights growth trends in broadcasting, digital media, film certifications, and public media services, providing essential information for future policymaking and industry strategies based on empirical evidence.
‘From Content to Commerce’ by BCG: Boston Consulting Group’s Report highlights the explosive growth of India’s creator economy, estimating 2 to 2.5 million active digital creators. These creators influence over $350 billion in annual spending, with projections to surpass $1 trillion by 2030. It emphasizes building long-term, authentic partnerships over transactional engagements with creators.
‘A Studio Called India’ by Ernst & Young:Ernst & Young’s Report envisions India as a global content hub, leveraging its linguistic diversity, rich culture, and technological expertise. It highlights India’s 40%-60% cost advantage in animation and VFX services and growing international demand for Indian OTT content, strengthening India’s role in global cultural diplomacy.
Legal Currents and Live Events Industry Reports: Khaitan & Co.’s Legal Handbook covers vital issues such as influencer marketing and compliance norms, helping media stakeholders navigate India’s regulatory landscape. Additionally, the White paper on India’s live events industry outlines the sector’s 15% growth rate, advocating for upgraded infrastructure and streamlined licensing processes to support the booming sector.
Indian Institute of Creative Technology: A National Centre of Excellence
Indian Institute of Creative Technology (IICT)— a National Centre of Excellence being set up in Mumbai is poised to be a milestone in capacity building for Creative Economy. Dedicated exclusively to the AVGC-XR sector, the establishment of the Institute was formalized on Day-3 of WAVES 2025. WAVES also witnessed the signing of strategic MoUs with Industry Associations to transform IICT as a world-class institution in the M&E Sector. Union Minister Shri Ashwini Vaishnaw, who ceremonially flagged off these strategic associations, emphasized India’s potential to become a global leader in media and entertainment, stating that IICT is on track to evolve into a premier institution in its field, much like how IITs and IIMs have become benchmarks in technology and management education. Some companies who have extended their hands for long-term collaborations are JioStar, Adobe, Google & YouTube, Meta, Wacom, Microsoft and NVIDIA.
Create in India Challenge & CreatoSphere: A Global Celebration of Creative Talent
One of the standout highlights of WAVES 2025 was the grand culmination of the Create in India Challenge (CIC) Season 1, which drew nearly one lakh registrations from over 60 countries. Launched as a flagship initiative under WAVES, CIC brought together creators across age, geography, and disciplines, spanning animation, XR, gaming, AI, filmmaking, digital music, and more. The initiative has transformed every creator who participated to be a star.
From 32 imaginative and future-forward challenges emerged 750+ finalists, including 1100+ international participants. These talented individuals showcased their work at Creatosphere, a dedicated innovation zone at WAVES, where they presented their projects, could network with industry leaders for potential associations.
Beyond just a competition, the Create in India Challenge evolved into a movement celebrating diversity, youth energy, and storytelling rooted in both tradition and technology. With finalists ranging from 12 to 66 years of age, and strong participation from all Indian states and UTs, the initiative embodied inclusivity and aspiration. The Creatosphere was also a launchpad for themes like grassroots innovation, drone storytelling, and future-ready content offering a glimpse into the creative India of tomorrow. As Union Minister Ashwini Vaishnaw aptly said during the award ceremony of CIC, “The journey has just begun.” And with initiatives like the Indian Institute of Creative Technology on the horizon, the momentum is only growing stronger.
8th National Community Radio Sammelan and National Awards for CRs
Organized as part of the WAVES, the 8th National Community Radio Conference in which Union Minister of State Dr. L. Murugan honored 12 outstanding community radio stations with National Community Radio Awards at the event. Dr L. Murugan congratulated the winners and said that the national conference is aimed to strengthen the community media landscape in India through innovation, inclusiveness, and impact. The conference brought together representatives from more than 400 Community Radio (CR) Stations across the country on one platform to provide an opportunity for dialogue and collaboration. At present, there are 531 CR Stations across the country.
Bharat Pavilion – India’s Journey from Kala to Code
The Bharat Pavilion, an immersive viewing zone that took visitors through the continuum of India’s storytelling traditions at WAVES 2025, has received an overwhelming reception and response from the public. The Pavilion, under the theme “From Kala to Code”, offered a compelling narrative of India’s evolution in media and entertainment—from oral and visual traditions to cutting-edge digital innovations.
The Pavillion presented the soul of India, balancing our rich cultural heritage with the new waves of technical advancements that are already underway. On the inaugural day of WAVES 2025, Prime Minister Shri Narendra Modi visited the Pavilion. Chief Minister of Maharashtra, Shri Devendra Fadnavis, External Affairs Minister Shri S. Jaishankar, Union Minister Shri Ashwini Vaishnaw and many other dignitaries visited the pavilion and appreciated its role in telling the story of Bharat. The pavilion also garnered huge footfall, leaving people in awe and wonder on discovering the many treasures of our nation.
Celebrating India’s creative journey, the Bharat Pavilion was not just an exhibition of content but a powerful expression of India as a creator. It projected India’s cultural depth, artistic excellence, and emerging dominance in global storytelling.
WAVES concludes with the promise of bright future for Creative Economy
WAVES 2025 has set a benchmark as a global platform that seamlessly brought together creativity, commerce, and collaboration. From visionary policy announcements and landmark international agreements to robust business deals and groundbreaking startup investments, the summit underscored India’s growing stature as a global leader in the creative economy. The adoption of the WAVES Declaration by 77 participating nations and the success of the WAVES Bazaar and WAVEX Accelerator collectively signal a future anchored in innovation, inclusivity, and international partnerships. As the curtains fall on this historic first edition, WAVES has not only showcased India’s creative prowess but has also catalysed a sustained global movement — one that will continue to inspire, invest in, and elevate the voices of creators worldwide.
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