Source: Republic of China Taiwan
A cup of coffee does more than foster friendship; it serves as a beacon of hope, lighting up the future for students in remote areas across the ocean. Taiwan Sugar Corporation (TSC) stated on March 6 that to support the government’s efforts in deepening ties with diplomatic allies, the company has been sourcing coffee beans at fair prices from Guatemala since 2023. This initiative led to the domestic launch of “High Lands Small Farms (Antigua) Coffee.” TSC’s coffee trade program not only improves the livelihoods of local smallholders but also reinvests a portion of the proceeds into constructing classrooms. This allows Taiwanese consumers to enjoy specialty coffee while simultaneously supporting rural education in allied nations, collectively building a boundless future for both farmers and students.
TSC explained that by importing Guatemalan smallholder coffee, the company not only bolsters the Guatemalan economy but also brings about tangible and positive changes to local rural education. In collaboration with the international organization IMPACT HUB and the local NGO Guatemala Prospera, TSC has spearheaded a coffee marketing and educational feedback initiative. To date, the project has successfully completed the construction of two rural classrooms. While the first classroom was inaugurated in 2024, the newly completed second facility at the “Official Rural Coeducational School” (located in the El Rosario community, Cienaga Grande village, Chimaltenango Department) officially opened its doors on March 4, 2026, at 10:00 AM local time (midnight March 5, Taiwan time). This new facility provides a modern and comfortable learning environment for middle school students aged 12 to 15.
TSC noted that these classrooms represent more than just infrastructure they are a beacon of hope. The company hopes that through these educational opportunities, local students will be empowered to see a broader world and ultimately transform the future of both themselves and their communities.
TSC points out that the Guatemalan High Lands Small Farms Coffee is a sustainable brew that bridges the gap between consumers, the origin of production, and hope. Sourced from premium Arabica beans grown at altitudes above 1,500 meters in Guatemala’s renowned Antigua region, the coffee is hand-picked, wet-processed, and roasted to perfection. It boasts a rich body with a balanced acidity, featuring distinct notes of caramel, chocolate, and subtle fruit aromas. Upholding the core values of “Specialty Quality, Public Good, and Affordability,” TSC has distributed the coffee across major retail channels in Taiwan and onboard Taiwan High Speed Rail (THSR) carriages. This initiative empowers citizens to transform their daily coffee ritual into a tangible force for supporting smallholders and rural education.
TSC emphasizes that coffee is more than just a daily beverage; it is a bridge that connects international friendships. Furthermore, coffee trade is not merely an industrial exchange, but a solemn promise of cross-border guardianship. Looking ahead, TSC will continue to integrate corporate resources with social efforts to promote international cooperation programs that balance industrial growth with philanthropic value. By extending Taiwan’s goodwill across the sea, TSC aims to deepen diplomatic ties, stimulate trade, and unlock a brighter, more expansive future for children in remote areas.
TSC News Contact Person:
Chang Mu-Jung
Public Relations, Department of Secretariat, TSC
Contact Number: 886-6-337-8819 / 886-920-636-951
Email:a63449@taisugar.com.tw