Source: Government of India
The Business of Influence: A Symphony of Stories, Passion, and Purpose at WAVES 2025
WAVES 2025 celebrates creators shaping culture, community, and conversation through stories that matter
Posted On: 01 MAY 2025 7:21PM by PIB Mumbai
Mumbai, 1 May 2025
In a world awash with content, where voices rise above algorithms and passion trumps performance, the breakout session “The Business of Influence: Creators Shaping Global Culture” at WAVES 2025 unfolded like a vibrant tapestry threaded with authenticity, curiosity, and community. Moderated by Gautam Anand, Vice President, YouTube APAC, the session brought together four extraordinary creators whose journeys, rooted in passion and purpose, have quietly transformed corners of the digital world.
Gautam Anand began by echoing Prime Minister Narendra Modi’s vision from the inaugural ceremony of a billion voices rising from India. He called creators the very heart of YouTube, beating with diversity and depth, capable of shaping narratives that ripple across borders.
The session opened with a moment that stunned the audience, Japanese creator Mayo Murasaki, of the popular channel Mayo Japan, began speaking fluently