Source: Hong Kong Government special administrative region
Invest Hong Kong (InvestHK) announced today (June 7) that lifestyle community Xiaohongshu has opened an office in Hong Kong. This marks Xiaohongshu’s first office outside the Mainland, facilitating enhanced services for cross-border brands and users.
Xiaohongshu held an opening ceremony today for its Hong Kong office, with the Financial Secretary, Mr Paul Chan, officiating and delivering a speech. He said: “We warmly welcome Xiaohongshu to establish an office in Hong Kong. Xiaohongshu’s presence in Hong Kong carries significant values. First, it fosters closer connections with the Hong Kong community, offering new perspectives and channels for local businesses in product design, marketing and promotion. Second, as an international finance, trade and innovation and technology centre, Hong Kong can help Xiaohongshu grow its business and expand its global footprint. Third, leveraging Hong Kong’s unique East-meets-West cultural characteristics and our global networks, Xiaohongshu can promote Chinese culture and products to the world, sharing the good stories of China. We also look forward to strengthening our collaboration with Xiaohongshu to enhance the experience of Mainland tourists visiting Hong Kong, enhance the visibility of Hong Kong’s tourism, retail, dining and creative industries, and allow visitors to have an enjoyable experience that makes them want to return.”