Source: Hong Kong Government special administrative region
Government announces rollout of new batch of signature tourism projects by Working Group on Developing Tourist Hotspots
Mr Cheuk said, “In response to the growing pursuit of in-depth tourism experiences by visitors to Hong Kong, the Government has been committed to identifying and integrating tourism resources with potential in Hong Kong. Through strengthening cross-departmental co-ordination and leveraging community efforts, the nine tourist hotspot projects rolled out in the first phase have been well received. Starting from the end of this year, the Working Group will roll out tourist hotspot projects covering themes such as industrial brands, miniature art, religious culture and local characteristics in phases, showcasing Hong Kong’s unique cultural heritage and city landscape to visitors.”
Details of the four projects are as follows:
1. Phase two of the Hong Kong industrial brand tourism
The Hong Kong industrial brand tourism scheme has been well received since its launch. The next phase will further introduce different types of brands to provide visitors with more diversified options. The newly added projects include the depots of Kowloon Motor Bus, the MTR “Station Rail Voyage: Explorer” exhibition, and the Beijing Tong Ren Tang’s Hong Kong production and research and development base. Visitors can visit the relevant brand facilities through a “group-in, group-out” mode to learn about the history of the brands and the production processes of related products. The Travel Industry Council of Hong Kong will continue to be commissioned to handle the reservation and co-ordination work of local travel agents. The visit arrangements for the relevant projects are expected to be progressively rolled out from the fourth quarter of this year.
2. Hong Kong Miniature City Exhibition
3. Promoting immersive religious and cultural tours
4. Seasons of Yuen Long district tourism promotion project
The Working Group expresses its gratitude to the organisations and brands involved in the above projects for their active participation and support. The Government will continue to promote cross-sectoral collaboration and encourage the trade to continuously develop tourism projects that can showcase different characteristics of Hong Kong, enriching visitors’ experiences in the city, encouraging them to extend their stays, and attracting them to visit Hong Kong again.
Issued at HKT 11:58
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