Source: Hong Kong Government special administrative region – 4
Following is a question by the Hon Jimmy Ng and a reply by the Acting Secretary for Culture, Sports and Tourism, Mr Raistlin Lau, in the Legislative Council today (May 13):
Question:
The Government’s Working Group on Developing Tourist Hotspots announced in May 2025 nine tourism hotspot projects, among which the Hong Kong Industrial Brand Tourism Scheme (the Scheme) aims to showcase to visitors through tour groups formed by the tourism industry Hong Kong’s industrial story and the “Lion Rock spirit” to rise above the odds. Both the public and the industry have expressed concerns about the Scheme’s effectiveness. In this connection, will the Government inform this Council:
(1) since the launch of the Scheme, how many applications from travel agents have been received; among them, how many visit sessions are involved;
(2) as the Government has previously stated that the implementation agent for the Scheme is currently discussing the details with brands interested in participating in the Scheme, of the relevant details and time of launch; whether the Government will introduce more measures to encourage industrial brands to participate in the Scheme; if so, of the details; if not, the reasons for that; and
(3) whether the Government will draw on the successful experience of the Green Lifestyle Local Tour Incentive Scheme to launch an “industrial tourism incentive scheme” to provide cash incentives for travel agents based on the number of participants in order to enhance the industry’s incentives to promote such projects; if so, of the details; if not, the reasons for that?
Reply:
President,
The tourism industry in 2026 is showing strong momentum. In the first four months of this year, the number of visitor arrivals to Hong Kong reached approximately 18.5 million, representing a year-on-year increase of about 15 per cent. During the Chinese New Year Golden Week and the Labour Day Golden Week of the Mainland, the number of Mainland visitors to Hong Kong was approximately 1.5 million and 1.01 million respectively, representing increases of 14 per cent and 10 per cent compared to the same periods last year. The results are very encouraging. We expect total visitor arrivals for the whole year to reach 53.8 million, an increase of about 8 per cent over last year.
The travel patterns of visitors have changed significantly after the pandemic. Hong Kong’s tourism industry needs to transform and adapt to better meet the needs of global travellers. The Government has been proactively seizing opportunities and has put forward the “+Tourism” development strategy under the Development Blueprint for Hong Kong’s Tourism Industry 2.0 to deeply integrate Hong Kong’s rich cultural heritage, unique urban and natural landscapes, and various large-scale cultural and sports events with tourism, thereby providing visitors with distinctive travel experiences.
Our consolidated reply to Hon Jimmy Ng’s question is as follows:
The 2024 Policy Address announced the establishment of the Working Group on Developing Tourist Hotspots (Working Group) to identify and develop popular and attractive tourist hotspots across districts. On May 20, 2025, the Working Group announced the implementation of nine projects, including the launching of the Hong Kong Industrial Brand Tourism Scheme (the Scheme), which seeks to align with the development trend of in-depth travel and to develop “Made in Hong Kong” industrial tourist hotspots that visitors can visit, experience, and make purchases. Under the premise of complying with relevant land lease/tenancy conditions and other regulatory requirements, without affecting the daily production operations, staffing arrangements of the industrial brands, while remaining commercially viable, the Scheme integrates Hong Kong’s industrial brands with tourism to provide visitors with diversified local tourism product options and novel experiences.
The Scheme has been open for applications from travel agents since November 2025. The pilot phase covers the factories of Lee Kum Kee, Kee Wah Bakery, and Yakult located in the Tai Po Innopark. Through a “group-in, group-out” mode, visitors can tour the factories, participate in product making, purchase souvenirs and cultural and creative products, and take photos with brand mascots to experience the “Made in Hong Kong” unique culture. The Travel Industry Council of Hong Kong (TIC) organised a trade familiarisation visit to these factories on November 6, 2025. The travel trade responded very positively and recognised the potential of industrial tourism, especially for student groups, business travellers and visitors seeking unique travel experiences.
The Government has commissioned the TIC as the implementing agent of the Scheme to assist participating brands in planning itineraries and co-ordinating the details of tour group visits. Travel agents may submit applications to the TIC through the booking system to arrange visits for inbound tour groups. At this stage, the visiting hours offered by brands are limited to weekdays. Travel agents will co-ordinate closely with the TIC and the brands, taking into account the tour group’s needs, specific visit dates, and available booking slots offered by factories, to ensure suitable guided tours are arranged without disrupting factory operations.
Since the factories of the participating industrial brands are still engaged in manufacturing activities, the TIC needs to negotiate individually with each brand regarding their capacity, available opening hours (including the possibility of weekend openings) and visit arrangements. For brands, industrial production remains their core business, and they need to ensure that they can receive visitors without affecting their production processes. Since “Industry+Tourism” helps enhance brand value and awareness, and the number of visitors that can be accommodated depends primarily on the brand’s reception capacity, as well as constraints such as factory space and opening hours, we do not consider that providing financial incentives would effectively benefit more visitors.
The Green Lifestyle Local Tour Incentive Scheme was a special support measure introduced by the Government during the pandemic to support the hard-hit tourism industry. With the tourism sector currently experiencing a strong recovery and industrial brands themselves being highly appealing, though each has its own limitations in terms of capacity, we believe resources should be concentrated on providing appropriate administrative and co-ordination support to the participating industrial brands and travel agents, such as establishing a booking system and assisting with itinerary planning, thereby enhancing the industry’s incentive to promote the project and ensuring the quality of visits.
The Tourism Commission is actively preparing for the next phase of the Scheme and has made initial contact with around 10 industrial brands that have expressed interest in joining. The aim is to include more industrial brands into the Scheme, subject to compliance with land lease/tenancy conditions and other regulatory requirements, and to continuously optimise and enhance the Scheme’s content to ensure its steady development. Depending on the preparation progress of each industrial brand, we will make announcements as appropriate.
The Scheme has successfully highlighted the unique “Made in Hong Kong” travel experience. We are pleased to see more and more Hong Kong industrial brands participating in the Scheme and launching their own exhibitions, displays and souvenirs related to their brand history and products, thereby introducing the “Made in Hong Kong” culture to locals and visitors. The Government will continue to support and promote the development of industrial tourism, offering visitors more “Only in Hong Kong” unique travel experiences.