Source: Hong Kong Government special administrative region
CCIDA sponsors industry to participate in 24th China Toy Expo
The Hong Kong Art Toy Pavilion is a key project under the inaugural CCIDA-sponsored Hong Kong Art Toy Maker Incubation Programme. The Pavilion adopts pixel art as its core visual language and integrates retro-gaming aesthetics, digital culture and art toy presentation, creating a playful, distinctive and recognisable “Pixel Land from Hong Kong”. Eight original IP creations were selected from over 40 shortlisted entries and were sponsored to be developed into large-scale 3D models and showcased to global buyers and licensees at the China Toy Expo for the first time.
Organised by the China Toy and Juvenile Products Association, the China Toy Expo is one of the largest and most influential toy events in Asia. Participation in the Expo highlights Hong Kong’s creative strengths in the art toy sector, while promoting the creative achievements of the local industry to the Chinese Mainland market and deepening exchanges and collaboration in the fields of art toys and licensing, thereby helping the industry expand its international trade networks.
CCIDA will continue to promote promising cultural IP projects, drive the industrialisation of cultural IPs, and support the Hong Kong art toy industry in exploring business opportunities.
For more information about the Expo, please visit www.china-toy-expo.com/enIssued at HKT 18:25
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